Datalens Consulting
Magi Mobasher

Magi Mobasher

Senior BI Consultant & Data Confidence Coach — 15+ years turning messy data into decisions people trust

Based in the Netherlands

I've spent 15+ years inside the data teams of organisations like Rabobank, VodafoneZiggo, ABN AMRO, and Teradata's enterprise clients — building the models, dashboards, and reporting that businesses run on every day. Somewhere along the way, I noticed the same thing happening in every team: smart, capable people going quiet the moment data came up, not because they couldn't understand it, but because no one had ever explained it like a human. That's the gap I work in now — whether I'm modelling a bank's risk exposure or teaching a room of six women their first SQL query, it's the same skill: making complex data make sense.

Expertise

  • Analytics strategy & BI consulting
  • Business analysis & data product ownership
  • Data modeling & architecture (dimensional / relational)
  • Data governance & stewardship (tool-agnostic)
  • Self-service BI & adoption

Industries

  • Telecom
  • Commodities
  • Finance / Treasury

Track record

  • At Viterra, I designed the data models behind currency-at-risk and credit-line reporting — the numbers traders and treasury teams used to decide how much exposure to hedge and how to structure contract terms with counterparties. When the underlying data model is wrong, those calls get made on bad information; my job was making sure that never happened.
  • At VodafoneZiggo, I owned the product roadmap as Product Owner for the B2B analytics and data integration squads — responsible for end-to-end solution design, from business model definition through to delivery. I translated marketing and commercial requirements into the data architecture that powered campaign targeting, churn prediction, and sales commissioning, giving B2B leadership a single, trusted view to act on instead of conflicting numbers from different systems.
  • At ABN AMRO, I led data validation and modeling for the bank's Finance & Risk Architecture Alignment program — the work regulators and internal risk teams depended on to trust that the bank's reporting actually reflected its real exposure.
  • At Teradata, working across telecom clients including KPN and Etisalat, I designed the enterprise data models and governance standards that still underpin how those companies understand and report on their customers today.
  • Currently, I'm Lead Data Modeller for Wholesale & Rural at Rabobank, continuing the same work at enterprise scale.