Datalens Consulting

BI & Analytics Consulting

Senior consulting for product and business teams. Data strategy, modeling, governance, and self-service BI.

I take on a limited number of freelance and contract engagements alongside my consulting practice — if you need senior BI expertise for a defined project, let's talk.

BI Consulting & Analytics Strategy

Get a pragmatic plan teams can rally behind: shared KPIs, clear direction, and measurable outcomes.

Recent work: defined the analytics product roadmap and aligned marketing, finance, and operations teams at VodafoneZiggo around a shared data language.

  • Define KPIs & a shared language
  • Align stakeholders and priorities
  • Lightweight operating model for delivery

Business Analysis & Product Ownership (Data)

Turn ideas into shipped analytics: crisp stories, acceptance criteria, and a focused backlog.

Recent work: owned end-to-end solution design as Product Owner for VodafoneZiggo's B2B analytics and data integration squads, from business case through delivery.

  • Discovery workshops & requirements
  • Backlog ownership and prioritisation
  • Delivery oversight with dev/analytics teams

Data Modeling & Architecture

Reliable, scalable data models—so people trust the numbers and queries stay fast.

Recent work: built the data models behind currency-at-risk and credit-line reporting at Viterra, and designed enterprise data models for telecom clients including KPN and Etisalat.

  • Source-to-target mapping & definitions
  • Dimensional/relational patterns & naming standards
  • Performance-aware modeling & documentation

Data Governance & Stewardship

Trusted data with clear ownership and quality controls—without heavyweight bureaucracy.

Recent work: led data validation and governance alignment for ABN AMRO's bank-wide Finance & Risk Architecture program.

  • Business glossary & data ownership
  • Data quality checks & issue lifecycle
  • Access policies & stewardship routines

Dashboarding & Self-Service BI

Dashboards people actually use, plus reusable datasets and guardrails for scale.

  • UX principles for effective dashboards
  • Reusable datasets & governance guardrails
  • Training & adoption playbooks